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Success stories
We made Google Play Academy courses mandatory for all interns. Play Academy increased efficiency in mentoring relationships by 50%, and have seen a 30% increase our game launch speed overall.
Google Play Academy helped us better tell our app's story. They are an extension of our marketing team.
We face the challenge of taking on many tasks and roles. Google Play Academy's courses are short, simple and clear. We easily adapted them into our development process.
One of our visual designers implemented store listing A/B tests they learned from Play Academy. To our surprise, our conversion rate went up hour by hour. We ultimately increased organic users by 90% and conversions by 26%.
The best gift I've received from Google Play Academy is free and open education resources. This has transformed my career and survivability in life.
Lee Fong Chan
Student
Student
The course was great in taking a complex task and providing an actionable structure to work through it. We're already seeing a 20% increase in conversions through experimentation.
Grow FAQs
Getting started
In this category, you can learn how to find the right audience for your app, improve your store listing, and get more users. Explore Grow courses to learn more.
Some factors that can help drive app installs are following best practices for creating a great user experience, complying with store listing policies, implementing custom store listings and translations, and using store listing experiments.
A measurement plan can help you decide what to measure with your app or game, what tools to use, and how to interpret your data.
Every game lifecycle typically has 3 stages: pre-launch, launch, and sustained growth. Creating a measurement plan and setting goals for each stage are important. You can check out Games Business Fundamentals to see examples of common goals for each stage.
Yes. The Set up games reporting in Google Analytics course covers how Google analytics works and how it can help your game, how to set up an App + Web property for data collection and reporting, and how to link other Google products and explore the benefits of doing so.
Google Play Console is a platform that allows you to monitor your app’s performance in the Google Play store. You can analyze trends in detail with custom dimensions and compare your performance to similar apps on the Play Console dashboard.
Having a user segment strategy allows you to direct different kinds of engaged users towards retention in the most effective way for each group. Check out Shape user segment strategy to prioritize resources to learn more.
Retention is a long-term strategy. The first few days of user interaction are critical, but focusing on how users behave over time helps build long-term retention. Check out Create retention metrics that actually reflect your app to learn more about the retention metrics.