GOOGLE PLAY ACADEMY
The skills you need to succeed on Google Play
Expert-led training courses on topics like marketing and monetization for emerging app creators.
Mobile marketing training that gets results
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Reliable and trustworthy
Learn from Google experts in their field -
Accessible
No matter how big or small, get access to the knowledge you need, when you need it -
Actionable
Learn with the step by step courses, and apply it in real-world, within minutes -
Builds capacity
Boost app or game's performance, or career with upskilling opportunities
Start your success story here
Whether you want to launch your start-up, grow your business, or just explore the world of apps and games, choose a learning path of your choice and begin your success story
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Design
Get all the right information and tips you need to start your journey.
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Prepare
Know how to plan every little detail
beforehand to have a smooth launch day. -
Launch
Understand everything you need to have
for a stress-free launch day. -
Grow
Learn how to get more users easily and effectively.
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Engage
Discover the top tricks to keep your users happy.
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Earn
Find out the best ways to start making money from your business.
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Google Play Policy
Stay up to date and compliant with Google Play Policy.
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Play Console Features
Learn more about the features of Google Play Console.
Your success stories
We made Google Play Academy courses mandatory for all interns. Play Academy increased efficiency in mentoring relationships by 50%, and have seen a 30% increase our game launch speed overall.
Google Play Academy helped us better tell our app's story. They are an extension of our marketing team.
We face the challenge of taking on many tasks and roles. Google Play Academy's courses are short, simple and clear. We easily adapted them into our development process.
One of our visual designers implemented store listing A/B tests they learned from Play Academy. To our surprise, our conversion rate went up hour by hour. We ultimately increased organic users by 90% and conversions by 26%.
The best gift I've received from Google Play Academy is free and open education resources. This has transformed my career and survivability in life.
Lee Fong Chan
Student
Student
The course was great in taking a complex task and providing an actionable structure to work through it. We're already seeing a 20% increase in conversions through experimentation.