Learning paths in engage
We made Google Play Academy courses mandatory for all interns. Play Academy increased efficiency in mentoring relationships by 50%, and have seen a 30% increase our game launch speed overall.
Chief Marketing Officer, Rocket Game Studio
Google Play Academy helped us better tell our app's story. They are an extension of our marketing team.
"We face the challenge of taking on many tasks and roles. Google Play Academy's courses are short, simple and clear. We easily adapted them into our development process."
Co-founder, Pincer Games, makers of Fighters of Fate
"One of our visual designers implemented store listing A/B tests they learned from Play Academy. To our surprise, our conversion rate went up hour by hour. We ultimately increased organic users by 90% and conversions by 26%."
Jae Myung Shin
Founder, DelightRoom, makers of Alarmy
"The best gift I've received from Google Play Academy is free and open education resources. This has transformed my career and survivability in life."
Lee Fong Chan
What types of strategies are covered in the 'Engage' courses?
In our Engage courses, you will learn the best practices for sustainably keeping users engaged and the top reasons for uninstalls. You will also learn how to improve negative reviews and analyze your app’s technical performance.
How does engagement help with my app performance?
App engagement can lead to success across business models, including increased retention, more subscription upgrades, longer subscriptions, more ad revenue, and increased LTV and ARPU. Go to Optimize for sustainable app engagement to learn more about the importance of app engagement.
What are the KPIs for app engagement?
KPIs for app engagement can include, Daily active users (DAU), Monthly active users (MAU), new users, Total time spent in app, Sessions length or interval etc. While these are a few KPIs, it is important to track and optimize engagement KPIs that reflect your core engagement model.
Where can I view app engagement data?
Firebase offers you great tools to get better insights about user engagement:
- Including Google Analytics for Firebase in your app will get you a lot of useful data around engagement and retention.
- You can enable Firebase predictions on apps that include the Analytics SDK.
- Firebase predictions use machine learning to provide valuable insights about your users. For example, it will predict how likely users are to churn or spend on your app, allowing you to take action.
What are the different stages of app engagement?
The different stages of app engagement include, first-time user, new user growth, in-app usage, session frequency, and minimizing churn. Check out Optimize for sustainable app engagement to learn about each stage.
Why is first time user experience so important?
Even with a well-defined goal in mind, users might struggle to get going. Many apps get abandoned on the first day or after first use. Therefore, optimizing first-time user experience can help give the user a clear idea of what your app experience is about and keep them engaged.
What are app communities?
As the name indicated, app communities are communities that allow users to connect in a safe and meaningful way. Building meaningful app communities can increase the chances that a user will return to your app. Go to Build meaningful app communities to learn more.
Isn't unintentional app use good for app publishers?
When users become aware that they're losing track of the amount of time they've spent in an app, they're more likely to take drastic action and may delete apps altogether. Therefore, it is important to help users stay intentionally engaged by introducing notification controls, thoughtful pauses, and information about time spent in-app.
Is it possible to track why people uninstall apps?
Yes. Users' engagement with your app changes before churning. You can identify this change in user engagement and use it to prevent the risk of user churn.
What is a good retention curve?
Every app is unique and serves different purposes. Instead of searching for an industry standard, you should identify how your current retained users have behaved historically. For instance, users making purchases several times a month, opening your app daily, or configuring their profile within two weeks etc.
Are there strategies that encourage habitual app usage?
Strong engagement from users on a regular basis will give longevity to your game. The Engagement report can help you analyze player behavior and make improvements to keep players coming back.
Is it possible to use different retention strategies for different user segments?
Yes. In fact, having a user segment strategy helps you to assess and organize users that are not yet retained and put them on the right path. You can also compare different user groups over different time periods. This will help you study the factors impacting retention and create different approaches to drive retention for different user groups.
Are retention metrics unique to every app?
Yes, since every app is unique in how it is used, retention metrics are unique to every app, and you need to focus on how the users behave in your app over a given period.
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