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Launch FAQs

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What is covered in the Launch category?

In the Launch category, you can learn the best practices for publishing and releasing your app, updating your app or game, monitoring technical performance, and analyzing your data and responding to trends. Start learning all about what’s required to launch your app by exploring the Launch courses.

Do these courses teach you how to meet Play Console requirements for launch?

Yes, it is important to comply with Play Console Requirements to avoid delays in the review process. You can check out Plan and prepare for app review times to learn all about what to do to meet the Play Console requirements.

Can I learn how to republish a rejected app?

You can learn how to handle a policy violation that led to the rejection of your app in the Play Console features courses listed under the Google Play Policy category.

What happens after I submit an app for review?

Once you submit an app for review, we carefully review app submissions by applying advanced machine learning models to keep Google Play a trusted source of great apps and games for all audiences. You can check out Planning for App Reviews: What happens to your app after you submit it on Google Play to learn more.

What is release management?

Release management on the Google Play Console gives you the tools to test, launch, and track your app's releases. You can iterate your ideas with a small group of trusted users, improve the quality based on actual user data, flexibly roll out releases with control over the timing, pace, and targeted devices, and track performance per release with the help of this feature. Check out Introduction to release management to learn more.

How do I know if I should use staged rollout and managed publishing?

Staged rollouts allow you to rollout an APK release to a subset of your users, then progressively to larger portions of your user base. Managed publishing enables you to control the specific moment your update goes live. Depending on what you want to test, you can choose between the two.

Where can I track a release?

The release dashboard on the Play Console helps compare some critical metrics such as installs, uninstalls, crashes, ANRs, reviews, and ratings per release. This is the best way to check if there is any issue with a specific release.

What are the steps involved in a release?

Rolling out a release may include testing your app before you release, preparing a release-ready APK or Android App Bundle, and finally creating a release and uploading your APK or Android App Bundle on the Play Console. Check out Rollout a release to learn more about it in detail.

What are A/B tests and how can I run them on my Google Play store listing?

An A/B test is a process where you run variants against the existing version to see which one performs best. You can run experiments for your main and custom store listing pages by navigating to the Store presence > Store listing experiments page of your Play Console. Check out Optimize your store listing with experiments to learn more.

Can I learn the end-to-end process to update an app in these courses?

Yes, the Update your app or game course will walk through how to upload your new file to Play Console, create and modify release settings and publish the release to the right track.

What is LiveOps and why should I run it?

LiveOps or live operations allows you to run games as a service focused on augmenting engagement, stimulating monetization, and reducing player churn (retaining your loyal players). It strategically distributes frequent content updates and can help you drive a consistent heartbeat of revenue. Check out Introduction to LiveOps to learn more.

How important is it to monitor technical performance?

An internal Google study found that half of one-star reviews on Google Play mentioned app stability and bugs. Therefore, monitoring the technical performance of your app and identifying opportunities to improve battery usage, stability, render time, startup time, and permission denials can all prove worthy. Check out Monitor technical performance to learn more.

What are the metrics on Play Console and how can I learn more about what they mean?

Metrics inform many of the decisions that you'll make about your app or game business. Metrics indicate the impact of changes to your store listing, marketing strategy, app performance, and user support strategy. By using the Play Console metrics pages, you can determine fundamental install and uninstall metrics by user and device, show change over time, and get valuable insights into your app's business performance. Go to Track installs, uninstalls, trends and engagement with Play Console statistics to learn more.

How do ratings and reviews impact my app’s presence on Google Play?

Ratings and reviews empower users to share their experiences with your app. As a result, they are some of the most crucial factors in determining user acquisition and app discoverability.

How does Google Play provide recommendations to improve my revenue?

Our new strategic guidance tools provide an intuitive interface in Play Console to help you better understand your monetization performance. This way, you can grow your business based on new custom metrics and recommendations from Google Play’s growth consulting experts.


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