Learning paths in earn
We made Google Play Academy courses mandatory for all interns. Play Academy increased efficiency in mentoring relationships by 50%, and have seen a 30% increase our game launch speed overall.
Chief Marketing Officer, Rocket Game Studio
Google Play Academy helped us better tell our app's story. They are an extension of our marketing team.
"We face the challenge of taking on many tasks and roles. Google Play Academy's courses are short, simple and clear. We easily adapted them into our development process."
Co-founder, Pincer Games, makers of Fighters of Fate
"One of our visual designers implemented store listing A/B tests they learned from Play Academy. To our surprise, our conversion rate went up hour by hour. We ultimately increased organic users by 90% and conversions by 26%."
Jae Myung Shin
Founder, DelightRoom, makers of Alarmy
"The best gift I've received from Google Play Academy is free and open education resources. This has transformed my career and survivability in life."
Lee Fong Chan
Can I learn about how I can monetize my app or game in these courses?
Yes. In the Earn courses, you will learn the basics and best practices of Google Play's monetization options, tax requirements, and the policies associated with monetization.
Does this category also include courses on how to set up app monetization?
Yes. You can refer to the Set up and manage monetization options course to learn the basics and best practices of Google Play's monetization options.
Do I get to learn all about Google Play Payments policy in detail?
No. These courses are meant to be a contextual aid to better understand how to navigate the policy and recognize some common areas where violations may occur. These are not intended to represent an exhaustive view of the policies available on the Google Play Developer Policy Center.
How do refunds work?
Refund policies can vary depending on what a user purchases. For example, users may get an automatic refund if they uninstall a paid app shortly after first buying it. However, if the user decides to reinstall the app, they'll have to repurchase it and will not be eligible for a refund on that purchase. Go to View and refund orders to learn more about our refund policies.
How often will I receive payments?
Orders processed, refunded, or charged back from the 1st of a given month to the end of the month will get paid out around the 15th of the following month. It is important to note that it may take several days for your bank to credit your account. Additionally, Google doesn't initiate deposits on weekends or banking holidays. For example, if you charge an order on a Thursday, Friday, or Saturday, we will initiate your deposit on Monday. If Monday is a banking holiday, we will initiate it on Tuesday.
Where can I find my app's financial data?
To view a report on your computer, go to the Financial reports overview page (Monetize > Financial reports > Overview). To view a report on the Play Console app, select an app and tap the "Revenue" card.
What can I track as part of my app's financial data?
Using Play Console, you can review your app's financial data to see how your sales, managed products, and subscriptions perform over time. Revenue data is based on estimated sales (amounts paid by buyers, including tax).
How can the 'Games Business Fundamentals' course help my game?
As a game developer, it’s essential to understand the different levers you have to maximize your revenue. The Games Business Fundamentals courses explore how to visualize and monitor your in-game economy via game design, data-driven understanding of player behaviors, and precise pricing. This course provides a powerful tool for identifying your game’s best revenue stream and finding new options for profitable development.
What is core game loop design?
The core game loop is fundamental to creating an engaging mobile title. It is critical to a well designed game and ultimately, a successful business. Take our 'Basics of core game loop design' course to learn about core game loops in different genres and how you can evolve and layer game loops can improve your player engagement and monetization.
What are in-game economy assets?
As players engage with a mobile game with an economy, they gain and consume assets such as currency through paid and unpaid means which are referred to as in-game economy assets. Our Basics of in-game economy design course teaches you how to map and balance this experience by linking engagement to monetization opportunities in the players' core game loop.
What are consumable assets?
Consumable assets are in-game items that players most commonly use and/or consume throughout their gameplay. There are three common types of consumable assets: Currency, Energy, and Resources. Check out Basics of in-game economy design to learn more about these assets.
What are the different Monetization models specific to mobile gaming?
Different audiences will have different preferences for paid apps, in-app purchases, subscriptions, and ads, for example. Here are the common types of monetization models and how they work.
Premium - Players pay once upfront.
In app purchases (IAP) - Players play for free but have the option to pay incrementally and enhance their experience.
Subscriptions - Players pay once per period.
Ads - Players pay through time/attention by viewing ads (player initiated like reward ads and non-player initiated).
What is price discrimination, and how does it impact revenue?
Price discrimination refers to selling the same item at different prices, with the goal being to sell it to each person at the highest price point possible each person is willing to pay. Check out Maximize game revenue with price discrimination to learn more about the different degrees of price discrimination.
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