In the Prepare category, you can learn how to test your app with users to get feedback, design a great store listing, and about the best practices to plan for a smooth and successful launch of your app or game.

Some factors that can help drive app installs include following best practices for creating a great user experience, complying with store listing policies, implementing custom store listings and translations, and using store listing experiments. Check out the Best practices for your Google Play store listing course to learn more.

It can be challenging to find the perfect combination of graphics and text to make your store listing appeal to the most users. Store listing experiments is a feature on the Google Play Console that helps you understand which store listing variant makes the greatest impact on your total installs. Learn how to optimize your store listing with experiments through the course Optimize your store listing with experiments.

Screenshots help make your app stand out in search results, categories, and featured app lists. In addition, they convey your app's capabilities, the look and feel, and the experience of the app to potential users, all of which impacts their decision to install the app or not. Check out Tell your app or game story with screenshots course to learn about the recommended best practices for screenshots.

The app icon is used in various locations on Google Play, including a store listing, search results, and top charts. As one of the first images seen by potential users, a well-balanced and visually appealing app icon can be key to capturing interest. Check out Select an icon for your app or game to learn the best practices for the design of an app icon.

An app description is the best place to market your app's functionality and the value it brings to users. To help entice more users to download your app or game, write a concise and engaging description. Check out Engage potential users with your app or game description course to learn more about the best practices for creating an effective description.

Anyone who wants to publish apps and games on Google Play needs a Google Play Developer account.